Solutions · E-commerce & DTC
The catalogue never stops being hungry.
A DTC business runs on a content treadmill: every style needs imagery, copy, a page and a reason to come back, and the treadmill does not slow down because the team is small.
The one job this page is about
Take every new style live - imagery, copy, every channel - the day it lands.
- How often it comes round
- Every drop, every restock, every SKU.
- Skip it once
- The style goes up on one channel with a placeholder, or not at all, and it does not sell because it cannot be seen.
The page
Six jobs, multiplied by the catalogue.
Every element on a product page is work somebody does per SKU. That multiplication is the actual size of the problem, not the page itself.
- 1
Gallery
Every colourway, on and off model, at one crop. The set is per SKU, which is where the studio time goes.
- 2
Title and price
Reads as the product a search was for, or the visit ends here.
- 3
Size and fit
The measurements and the fit note that stop a returns-driven exchange.
- 4
Composition
Fibre, origin and care - increasingly a compliance field rather than a nice-to-have.
- 5
Description
Written for the customer and the crawler at once, without keyword-stuffing either.
- 6
Cross-sell
The rest of the look, chosen from what is actually in stock.
A skeleton rather than a screenshot - one store's page would date. Six jobs, multiplied by the catalogue.
The treadmill, in order
Four stages, and the third is where the queue forms.
Every style goes through all four. The bottleneck is almost never the one people budget for.
- 01
Shoot it
The style needs imagery that matches the rest of the catalogue - same crop, same ground, same grade - whether it arrived as a sample, a flat or a supplier photograph.
Consistency is the whole job. One off-grade image makes a category page look broken.
- 02
Write it
Copy that says what it is, what it is made of and who it is for, without repeating the same three adjectives across two hundred styles.
The repetition is what search engines and customers both read as thin.
- 03
Build the page
Assemble the imagery, the copy, the size guidance and the cross-sells into a listing, and do it before the style is already on markdown.
This is the queue. The photography is done and the page is not live.
- 04
Bring people back
The lifecycle email, the social cut and the reason to return, drafted from the same product story rather than invented separately.
Drafting them separately is how a brand ends up with three voices.
The same style, four ways
One style needs all of these before it can go live.
What the treadmill produces per SKU, and why the queue forms at the third one.
01The PDP
02The detail
03The look
04The lifestyle frame
The problem
What this actually costs you.
Every new style needs imagery you do not have.
A shoot per drop is unaffordable, so the page goes live with one flat shot.
What we do
Real photography where the subject exists, generated only where no library holds it.
- Licensed photography and video
- Licensed photography
- Search by image
The listing is written four times for four channels.
Four channels want the same product in four shapes, with four chances to diverge.
What we do
Published end to end into your store, then re-read live to confirm it landed.
- Publish to your own store
- Retailer and marketplace execution
- Channel-ready content pack
Nobody knows which spend moved anything.
Campaign reporting is assembled from screenshots, too late to change the next buy.
What we do
Tracking arrives as a document on a schedule, not a quarter-end reconstruction.
- Scheduled runs
- Spreadsheets
- Cross-platform social listening
How e-commerce & dtc use it
One ask each. The real file back.
Every document below opens. None of them is a mockup.
What actually runs
Imagery, copy and lifecycle are three trades, and a content treadmill fails when one person does all three. One system, 102 tools and 222 playbooks behind it.
Licensed photography and video
Licensed photography
Search by image
Publish to your own store
Retailer and marketplace execution
Channel-ready content pack
Scheduled runs
Spreadsheets
Cross-platform social listening
Handed to
- Growth Strategist
- Communications Lead
- Retail Ops Analyst
- Visual Merchandiser
Categories they trade in
Get started
One brief in. Deliverable out.
Start with the question a e-commerce & dtc actually has, and leave with the file.