Products · Image & Video
Editorial imagery, directed not sampled.
Scene, lighting, camera, grade and aspect are yours to set - and every one of them reaches the render, as a still or as a 5-15 second film. Start from 171 authored concept directions tailored to your own subject, or write the brief yourself and ignore the library.
The same brief, moving
Five to fifteen seconds, from one filmable shot.
Describe the shot the way you would to a DoP - the move, the light, the lens - and get a cinematic clip back. Both films below came out of the studio.
The concept library
170 directions, each with its brief.
Every card is a rendered still and the art direction that produced it — scene, lighting, camera, grade, energy. Pick one and it is tailored to your own subject; or write your own and ignore the library entirely.
UGC & Creator0.5x Ultra-Wide Fit Check
An ultra-wide 0.5x phone fit check: exaggerated fisheye perspective shot from arm's length or near ground level, limbs stretched toward the edges of the frame, horizon bowed, ironic glamour dialled all the way up. The hero product is worn or held as the centrepiece the distortion swings around. Harsh direct daylight or blunt on-camera flash, slightly blown highlights, punchy contrast, streetwear attitude in the pose — squatting low, arm extended, deadpan or mid-laugh. Concrete, kerbs and sky fill the warped background. The image should read instantly as a phone ultra-wide selfie, never a professional camera.
UGC & Creator5-to-9 After-Work Routine
The 5-to-9 after-work wind-down: a warm apartment scene at dusk — golden lamp glow meeting the last blue window light — with the hero product featured as part of the evening reset, beside a lit candle, an open planner and a folded throw. Mid-shot lifestyle framing, amber cosy grade, soft shadows and inviting textures: knit, wood, ceramic. A figure may appear soft-focus in the background changing gears from work to rest. The energy is soft productivity — the evening routine as a small luxury, the product woven naturally into the ritual.
UGC & CreatorShare Your Camera Roll
A share-your-camera-roll screen grid: a three-by-four thumbnail grid styled like a phone gallery, every cell a different unfiltered moment with the hero product threading through them — worn on a walk, on a car seat, in a mirror, half-cropped at a dinner table. Mixed snapshot lighting cell to cell, raw unedited grade with authentic grain and occasional blur, tight uniform grid spacing that reads instantly as a phone interface. The charm is repetition and candour: the product keeps appearing because it is genuinely always there. Behind-the-scenes honesty over polish.
UGC & CreatorCarousel GRWM
One slide of a swipeable get-ready-with-me carousel: a clean slide-card composition with generous negative space for a slide number, the routine shown as curated stills — options laid out neatly on a bed or tabletop with the hero product placed at the decisive centre of the arrangement as the pick of the day. Bright even daylight, crisp top-down or straight-on framing, clean pastel-leaning grade, everything tidy but personal: a corner of duvet, a coffee cup, a phone edge intruding. The energy is organised anticipation — the moment before the final look comes together, art-directed like a story-slide template.
UGC & CreatorDay in My Life
A day-in-my-life vlog frame: a wide environmental shot with the subject small-in-frame doing something perfectly ordinary — ordering at a cafe counter, crossing a courtyard, waiting at a light — dressed in a full look with the hero product worn or carried in plain view. Natural unforced daylight, documentary framing with real depth and passers-by softly blurred, true-to-life grade. No eye contact with the camera; the subject is being observed, not presenting. The mood is unbothered narrator energy — an unremarkable moment made watchable by the styling.
UGC & CreatorElevator Mirror Selfie
A going-out elevator mirror selfie: a brushed-steel elevator interior, warm-cool mix of overhead panel light and button-glow, a dressed-up figure shot into the elevator mirror with phone raised. The hero product is worn or carried as the night-out anchor of the look. Vertical framing with a slight tilt, reflections doubling on the metal walls, gentle grain and a whisper of motion softness that says the doors are about to open. Neutral grade with cool steel tones against warm skin, confident pre-arrival energy — the last look before the night starts.
UGC & CreatorExpose Your Addiction
The expose-your-addiction collection spread: an entire personal collection of one beloved thing laid out en masse in a proud grid across a bedroom floor or shelf wall, with the hero product placed at the centre as the newest, most-loved acquisition. Even bright lighting across the whole array, wide top-down or straight-on framing, saturated confident grade, obsessive alignment with just enough irregularity to feel human. Scale is both the joke and the flex — dozens of variations of one obsession. Confession-humour energy: yes, there is a problem, and no, it is not stopping.
UGC & CreatorIf It Falls in the Bag, I Have to Buy It
The falls-in-the-bag game frozen at its decisive moment: the hero product suspended mid-air, motion-frozen, dropping toward a wide-open paper shopping bag held below, boutique shelving softly blurred behind. Bright clean retail lighting, a crisp high-shutter freeze with the product tack-sharp and rotating slightly, commercial-clean grade, a hint of delighted hands at the frame edge. The composition centres the fall line so gravity reads instantly. The energy is retail-impulse comedy — the rules are the rules: if it lands, it is coming home.
UGC & CreatorFit Check / OOTD
A daily fit-check frame: a head-to-toe figure in a confident stance on a sidewalk or in a hallway, one foot popped or caught mid-step, chin slightly down, main-character energy. The hero product is worn or carried as the anchor of the look, framed so the eye lands on it first. Natural daylight or warm corridor light, full-body vertical framing from a slight low angle that lengthens the silhouette, true-to-life colour grade with honest skin and fabric texture, phone-shot realism. The background stays everyday — parked cars, a doorway, concrete — so the styling does the talking. The mood is casual authority: this is what we are wearing today.
UGC & CreatorGirl Grip
The girl-grip frame: one hand improbably clutching an entire life at once — a phone, keys, an iced drink, folded mail — with the hero product locked visibly into the stack as the most important thing carried. Hard bright daylight, tight close-up on the loaded hand filling the frame, punchy saturated grade, sharp focus on knuckles and product with a sidewalk or car door blurring behind. Slight motion energy, caught mid-stride. The mood is chaotic competence — everything handled, nothing dropped, and the product front and centre of the juggle.
UGC & CreatorGreen-Screen Flatlay GRWM
The green-screen flatlay GRWM composite: a presenter framed waist-up in one corner of the image, pointing back at a giant projected flatlay behind them — the day's pieces arranged flat with the hero product largest and most central in the layout. Flat even lighting on both layers so the composite reads clean, bright cheerful grade, the flatlay styled on a plain background like a screen-shared photo. Explainer-video energy: mid-gesture, mid-sentence, an enthusiastic breakdown of why each piece works, with the product as the thesis of the look.
UGC & CreatorGRWM (Get Ready With Me)
A get-ready-with-me frame captured mid-routine: a creator at a bedroom vanity mirror, look half-finished, reaching for the hero product as the next step — the product held up in frame, clearly the star of the routine. Soft window daylight blended with warm vanity-bulb glow, phone-camera realism with a slight handheld angle, waist-up framing that catches both the creator and their mirror reflection. A lived-in tabletop of brushes, small trays and a propped phone grounds the intimacy. Natural true-to-skin colour grade, cosy first-person best-friend energy, candid mid-action expression — the moment feels narrated, not posed.
UGC & CreatorKeepsake-Box Unboxing
A keepsake-box reveal in the Rhode-and-Refy lineage: a sculptural, reusable brand box opened to show the hero product seated perfectly in a moulded tray, the packaging styled as the co-star. Even softbox lighting, a 45-degree hero angle on the open box, a minimal monochrome set with at most one supporting prop, glossy modern grade with muted luxury restraint. Fingertips may rest on the lid edge to imply the just-opened moment. Everything is engineered calm: precise shadows, flawless surfaces, collectible-object energy — the kind of packaging people keep on a shelf.
UGC & CreatorLittle Treat
The little-treat ritual: a marble cafe table shot from above or at a soft 45-degree angle, a beautiful pastry on a small plate, a coffee with latte art, and the hero product placed beside them as the real reward — a hand reaching into frame toward it. Soft cafe window light with gentle shadows, warm creamy grade, a close-cropped composition that keeps everything within touch. Textures matter: flaky crumbs, ceramic glaze, the product's surface catching the light. The mood is self-reward economics — a small indulgence framed as entirely deserved.
UGC & CreatorMirror Selfie Fit Pic
A classic mirror selfie fit pic: a full-length mirror in a bedroom, figure angled slightly, phone held at chest height or covering the face so the styling is the subject. The hero product is worn or carried, positioned to catch the light. Ambient interior lighting with a soft daylight spill, vertical mirror framing that includes a slice of real room — an unmade bed corner, a plant, leaning picture frames — for lived-in credibility. Muted true-colour grade with gentle grain, relaxed posture, one knee bent. The image should feel self-shot and unforced: the daily documentation of a good look.
UGC & CreatorMorning Routine ASMR
A 5AM-coded morning-routine still: dim dawn light through a window mixed with one warm lamp, steam rising from a mug on the counter, the hero product placed mid-ritual as the next step of the routine — beside the kettle, on a folded towel, next to an open journal. Intimate close-mid framing, muted cosy grade with deep quiet shadows, soft focus falloff. Suggest the timestamp-overlay aesthetic with clean negative space held in an upper corner. The mood is romanticised discipline: slow, silent, self-care-as-ceremony before the world wakes up.
UGC & CreatorPhoto Dump
One frame worthy of a camera-roll photo dump: a casually imperfect snapshot with crooked framing, caught mid-moment — the hero product sitting in the middle of real life, on a cafe table beside a half-finished drink, in a lap on a train, or held up against afternoon sun. Mixed ambient lighting, film-ish warm grade with soft grain, slight blur acceptable, zero styling perfection. The composition should feel plucked from a roll of five to ten photos: cropped elbows, candid laughter energy, a receipt or keys intruding at the frame edge. Effortless authenticity over polish — curated chaos.
UGC & CreatorRomanticize Your Life
A romanticise-your-life still: one cinematic mundane moment — gazing out a train window, carrying wrapped market flowers, morning light across a kitchen table — with the hero product featured incidentally, worn or resting in frame as part of the poetry rather than a pitch. Golden-hour or soft overcast light, medium shot with shallow depth of field, filmic warm grade with gentle halation, quiet colour discipline. The composition breathes: negative space, soft edges, the sense of a paused film. The energy is main-character introspection — everyday life shot like a memory.
UGC & CreatorShelfie
A shelfie: the hero product staged as the centrepiece of a curated shelf or vanity top among beautiful supporting objects — a ceramic tray, a small vase of stems, glass vessels, a candle. Soft window sidelight raking across the arrangement, straight-on or slightly angled framing that keeps the shelf lines level, airy bright grade with clean whites and warm accents, marble or wood surface texture visible. The composition follows quiet rhythm: varied heights, breathing room, the product given the clearest negative space. Aspirational-organised energy — a corner of a life kept beautifully.
UGC & CreatorSketch-to-Outfit Reveal
The viral sketch-to-real reveal frozen at the magic moment: a full-body, straight-on figure against a plain studio or bedroom wall, one half of the frame rendered as loose white hand-drawn line-art hovering over the body, the other half already transformed into the real photographed look with the hero product fully realised and sharp. Flat even lighting so the doodle overlay reads cleanly, playful saturated grade, visible sketch strokes, arrows and scribbled stars around the reveal side. The energy is delight and transformation — a design drawing becoming reality mid-frame.
UGC & CreatorTry-On Haul
A try-on haul mid-session: a creator in a bright bedroom holding the hero product up to their body or wearing it fresh out of the packaging, tissue paper and open parcels scattered across the bed behind, more deliveries waiting in a pile. Cheerful window daylight, mid-shot framing that keeps the packaging chaos visible, lightly saturated happy grade, phone-camera realism. The expression is the honest first-reaction moment — eyebrows raised, mid-verdict. The scene should read instantly as a haul: abundance, anticipation, and the one piece that is clearly the winner.
UGC & CreatorUnboxing ASMR
An ASMR unboxing frozen at peak satisfaction: extreme close-up on two hands lifting a rigid lid, seal sticker half-peeled, tissue paper mid-crinkle, the hero product half-revealed inside its packaging. Soft diffused tabletop light with gentle speculars on the paper, macro framing with shallow depth of field — fingertips sharp, background melting away — neutral premium grade. Every material reads tactile: matte board, glossy sticker, whisper-thin tissue. The mood is quiet, sensory and deliberate: packaging as a media asset, the reveal as ritual.
UGC & CreatorWhat's In My Bag
The what's-in-my-bag spread: an open everyday carrier at the top of frame with its contents arranged spilling outward across a clean surface — keys, loose coins, folded receipts, a small notebook — and the hero product nested prominently at the centre of the arrangement, clearly the prize of the collection. Soft top-down daylight, overhead knolling-adjacent layout with relaxed human spacing, warm lifestyle grade, a clean desk, bed or floor surface. Intimate show-and-tell energy: personal artefacts revealing a life, with the product as its most-loved item.
Reels & TikTok10×10 Capsule Challenge
The 10x10 capsule-math flatlay: ten pieces laid in a precise grid on a neutral floor, with the hero product given the anchor cell, and small outfit-combination clusters arrayed around the perimeter like worked equations. Bright shadowless top-down light, overhead framing squared perfectly to the grid, a minimal calm grade, generous even spacing. The composition should read as systems thinking made visual: everything pairs with everything, and the product is the piece the whole capsule is built around.
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A sentence of direction, or a concept from the library tailored to your own subject - as a still or as a film.
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