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Solutions · Agencies & studios

Pitch on Monday. Deliver by Friday.

An agency sells hours it does not have. The work that eats them is rarely the creative - it is the research behind the pitch and the production behind the deck.

Start freeSee real output

The one job this page is about

Get through the unpaid pitch without spending the retainer on it.

How often it comes round
Every pitch - and the pitch is how the work arrives.
Skip it once
You either absorb research you cannot invoice, or you go in thin against a studio that did it.

The week

Every ask is reasonable. Wednesday is not.

An agency's constraint is concurrency, not capability. Read the columns rather than the rows and the capacity question is obvious.

MonTueWedThuFri
Client A
Campaign brief
Shoot
Shoot
Edit
Client B
Deck
Deck
Present
Client C
Research
Research
Report
Client D
Lookbook
Lookbook
Lookbook
Client E
Socials
Socials
Socials
Socials
Socials

Every ask on its own is reasonable. Read the columns instead of the rows: Wednesday decides whether a sixth account is growth or a resignation.

How agencies & studios use it

One ask each. The real file back.

Every document below opens. None of them is a mockup.

Brand Website Rebuild - Proposal & Statement of Work, produced by McLeuker AIWord

New business

Build the pitch and the scope.

Open the word
Competitive Landscape, produced by McLeuker AIPDF

Strategy

Read the client's competitive landscape.

Open the pdf
TIDELINE - Design Concept & Moodboard, produced by McLeuker AIDeck

Creative

Set the direction as a board the client can react to.

Open the deck
HAVEN Studio - Identity Guidelines v1, produced by McLeuker AIPDF

Delivery

Hand over the portfolio and the guidelines.

Open the pdf
A cream tailored suit against a sunlit stone wall, cut by a hard diagonal shadow - rendered by McLeuker AI

The pitch is the product until the account is won, and nobody bills for it.

The problem

What this actually costs you.

The pitch is unpaid and the research is the expensive half.

Every proposal needs a market you do not work in yet, and most pitches lose.

What we do

The competitive read comes back in one pass with sources, so a pitch costs hours.

  • Multi-angle research sweep
  • Competitor price and assortment tracking
  • Editable deck

Production time is billed at creative rates.

Boards, decks and guidelines are not what the client pays for, but they take the week.

What we do

The document is authored and rendered, so the hours go on direction, not layout.

  • Print-quality PDF
  • Editable deck
  • A shareable web page

Every client wants a different visual system, fast.

Holding four brands' palettes in one head is how the work starts to look the same.

What we do

Each collection's visual DNA is recorded, so a client's frames stay on their own hand.

  • Collection visual memory
  • Licensed photography and video
  • Your own image library

What you open

The studios behind it.

A concept board composed from a written direction

Moodboard

Editorial boards from a prompt

The opening slide of a board pack built from one brief

Reports (PDF, PPTX, Word, Excel)

Board-ready decks and documents

One of four ad-ready campaign frames made from a product photo

Product Campaign

Your product → 4 ad-ready images

A web page the model authored section by section, published

Website Builder

A brief → a shareable web page

All 11 products

What actually runs

An agency sells hours, so the work that scales is the work that does not need one of yours. One system, 102 tools and 222 playbooks behind it.

  • Multi-angle research sweep

  • Competitor price and assortment tracking

  • Editable deck

  • Print-quality PDF

  • A shareable web page

  • Collection visual memory

  • Licensed photography and video

  • Your own image library

Handed to

  • Creative Director
  • Visual Producer
  • Writer
  • Brand Analyst

Categories their clients trade in

  • Fashion
  • Beauty
  • Culture
  • Catwalks
  • Lifestyle

Other company types

  • Fashion brands
  • Retailers & buyers
  • Luxury houses
  • E-commerce & DTC
  • Manufacturers & suppliers

Get started

One brief in. Deliverable out.

Start with the question a agencies & studio actually has, and leave with the file.

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